The year 1989 began as another strong one for singer Whitney Houston. The New Jersey native was celebrating back-to-back multi-platinum albums, including her self-titled debut that sold $15 million copies.
These accomplishments made it all the more shocking to many in the music industry when the “Greatest Love of All” singer received a thunderous jeering when her name was called as a nominee for Best R&B/Urban Contemporary Single –Female at the 1989 Soul Train Music Awards. Many who cover the entertainment industry couldn’t understand how such a popular artist could get booed at just the mention of her name.
Since her death in 2012, many have pontificated on Houston’s musical career. For some, the jeering displayed black music fans’ feeling she wasn’t black enough.
But in order to gain a better understanding as to why Houston was booed at that year’s Soul Train Music Awards, one must thoroughly examine the state of black music at that time, and more importantly the broader black community.
First, music is not only a form of entertainment, but a part of culture. Music that becomes popular during a certain time period reflects the attitudes, politics, and concerns of a generation. Many of the hit songs in the late 1960s and early 1970s dealt with themes of racism, feminism, and the War in Vietnam because those issues were at the forefront of society at that time. In 1989 Whitney Houston’s style of middle-of-the-road pop, sprinkled with dashes of pre-techno dance music were becoming out of step with black music audiences. By the late 1980s when Houston reached mainstream superstardom, a major shift was happening within African American culture. Black people were becoming more culturally aware again.
Clothing such as Kente cloths, African medallions, and T-shirts with slogans like “You Wouldn’t Understand… It’s a Black Thing” were the latest fashion craze among young African Americans. This new mood of Afrocentrism and semi-militancy was mostly driven by the growing popularity of rap music. The once fledgling art form that started in the South Bronx in the mid-70s had grown into the leading voice of young Black America by 1989.
Hip-hop’s influence also began to permeate R&B music. Many R&B artists once looked down at rap as a passing fad that represented the worse in the black community. But as the 80s progressed, younger R&B artists like Keith Sweat and Al B Sure skyrocketed to the top of both the Soul and Pop charts by adding hip hop beats and style to traditional R&B crooning. The joining together of R&B and Rap was dubbed New Jack Swing. One act that really epitomized the merging of hip hop and R&B was New Edition. The teenage quintet from Boston burst on the music scene in the early 80s combining throwback 1970s Jackson 5-esque doo wop with the emerging rap music. Many of New Edition’s hits featured a rap, primarily by members Ronnie Devoe and Michael Bivins, who would display their emcee talents more prominently in offshoot group Bell Biv Devoe. When Bobby Brown embarked on a solo career after being voted out of New Edition he furthered his hip-hop tendencies on his sophomore album Don’t Be Cruel, which went on to become the biggest selling album of 1989. On songs like the album’s title track and “Every Little Step” Brown would sing in one verse and rap entirely in the next. Many of the black music artists who became popular at that time either dabbled in a little rapping themselves or hired a bona fide emcee to spit a hot 16 in the middle of their song.
Jody Watley became a huge crossover solo act by the end of the 80s after serving as a secondary member of the group Shalamar. Watley surprised many of her mainstream fans when she invited virtuoso rapper Rakim to rhyme on her single “Friends.”
Janet Jackson also took a similar route by embracing Hip Hop/New Jack Swing aesthetics on her fourth album Rhythm Nation 1814 by featuring hard beats that sounded like it belonged on a Public Enemy or N.W.A. album. The LP also featured lyrics about racism, illiteracy, and social injustice, the very thing rappers like Ice Cube and KRS-One were screaming about on their records. Janet’s videos also featured choreography that was obviously influenced by dance styles that originated in hip hop culture.
By the time Houston arrived at the 1989 Soul Train Music Awards her music contained none of these visuals or sounds. To the mostly young black audience at the award show Houston wasn’t only out of step with the time, but was seen as someone who was culturally unaware. In the late 80s racial incidents such as the Tawana Brawley case and the murder of young African Americans in white New York neighborhoods dominated headlines and songs like “How Will I Know” and “I Want To Dance With Somebody” didn’t address those issues. While her soon-to-be husband’s music didn’t feature lyrical musings on the plight of black people, the fact Brown wore African medallions while singing “My Prerogative” sent a wink and nod to black audiences that “I might not be doing songs like ‘Fight The Power,’ but I’m in solidarity with those who do.” Brown also used his mainstream success to bring more awareness of hip hop to his audience. In a 2021 interview with the nationally syndicated radio program The Breakfast Club, rapper Big Daddy Kane said at the end of his concerts Brown would bring Kane, Heavy D, KRS-One, Rakim, and Kool Moe Dee on stage to bust a freestyle.
Houston’s image and music never gave any inclination that she was aware of artists like Public Enemy, what they stood for, or was in agreement with their message. But in one way Houston was actually a bigger help to the broader black community than her other black musical peers. Houston was a staunch supporter of Nelson Mandela’s efforts to end apartheid in South Africa, and gave her time and money to support the cause. She also donated to the United Negro College Fund. But one must also consider that while rap music was growing in popularity in the 1980s, most rappers weren’t doing the record sales that would have afforded them to be big donors like Houston.
Also in the late 80s/early 90s, artists were being celebrated more for their dancing abilities in their music videos versus their vocal skills on their albums. Artists who weren’t as vocally gifted as Houston were able to compete with her on the charts because of their dance heavy sound and well choreographed music videos. The television program In Living Color mocked Houston in a music video parody titled “Rhythmless Nation” making fun that she lacked prowess in the dance department.
Another reason for the loud jeering Houston received was her lack of presence on black radio and television programs. From the get-go, Houston was marketed by music impresario Clive Davis as a mainstream pop star. Houston made her national television debut on The Merv Griffin Show. Much of the songs she recorded while signed to Davis’ Arista Records could have easily been hits for white artists like Bette Midler, Barbara Streisand, or Celine Dion. Houston only performed on Soul Train once to promote her debut album. So when she arrived at the Soul Train Music Awards in 1989 it was like having a family member who hadn’t communicated with her loved ones in years and unexpectedly appears at the family reunion looking to be embraced.
Much of this wasn’t Houston’s fault. Davis said in the BBC documentary Soul Deep that he never saw Houston as simply an R&B/Soul artist. He described her as a pop star with soulful roots. Davis didn’t put much consideration into the mores and expectations of the black community Houston was a part of, and nurtured her before her rise to fame. Looking back on this strategy, Davis admitted in his 2013 memoir, The Soundtrack of My Life, that he made a mistake. “Frankly, I was color-blind, and perhaps a little naïve in that I didn’t try to find pure R&B songs that only black-oriented stations could claim for their own,” Davis recalled.
However, in a 2020 interview on the podcast Truth in Rhythm, former music journalist Nelson George stated that much of the songs Houston sang, especially on her first two albums, were selected by Houston herself and didn’t require much prodding from Clive Davis. George said he interviewed Houston several times throughout her career. George said Houston was just as big of a fan of bombastic pop ballads as she was of more soulful sounds. George added that Houston’s mother, Cissy Houston, didn’t want to see her daughter pigeonholed as being another black R&B singer and was a major influence on her daughter’s song selections.
Critics and music fans shouldn’t only view Houston’s jeering at the Soul Train Music Awards as another example of some black people’s “crabs in a barrel” mentality, but also as a reluctance on the part of Houston and her team of being aware of the opinions, tastes, and changes in black music in 1989.
Many people weren’t surprised in 2003 when The Chicks, formerly known as the Dixie Chicks, were blacklisted from country music radio after lead singer Natalie Maines criticized then President George W. Bush for invading Iraq. Country music is a genre known for being popular with mostly rural, white conservatives and for Maines to publicly criticize a sitting Republican president wasn’t going to sit well with most country music fans. Just as Whitney Houston’s image, sound, and presentation was perceived as troublesome or contradictory to the R&B/Hip Hop fans at the 1989 Soul Train Music Awards.















